Social Media Direction & Illustration: Pumpz Galleria

Pumpz is an institution in Edina, Minnesota. The luxury shoe and accessories retailer was celebrating its 20th year in the Galleria and was looking for a bit of a refresh as they embark on their third decade in business. Together with photographer, Judith Marilyn, I proposed a plan for a tighter visual message across their platforms, adopting freshly-styled product photos and playful illustrations to add excitement and increase emotional engagement with their customers and followers.

When my friends at Girl Friday were hired to create an exciting window display for the celebration, I had a ton of fun adding the whimsical illustrative element to the display. I created a 15-foot illustration of Paris and Milan with a sweet airplane flying overhead to declare the occasion.

photos at left by Judith Marilyn