Brand Profile: Haystack Stories

Jenna and Jayna, the founders of Haystack Stories are friends and writers who “both wish they lived in that ‘90s JCrew catalog starring the cast of Dawson’s Creek”. Haystack Stories is a homage-y blog and newsletter dedicated to nostalgia and heritage in fashion. 

We’re obsessed with those rare, magical finds that have stood the test of time—everything from a T-shirt we’ve hung onto since high school to a scent that transports us to the past to the music we listened to while learning how to drive.

They tasked me with creating a visual brand profile that itself felt nostalgic and rooted in Americana - an exploration of then and now - evocative of the special link between memory and object.